Hotel · Rebranding
La Vita Bliss
A Mediterranean rebrand on Phu Quoc
Phu Quoc Marina, Vietnam
Design render — the rebrand is in progress
Formerly Bliss Phu Quoc — a boutique hotel in the Waterfront precinct of Phu Quoc Marina, a few minutes from Long Beach, now being rebranded as La Vita Bliss with interiors by LEAF Design of Ho Chi Minh City.
The hotel occupies a shophouse in Phu Quoc Waterfront, a marina precinct built in the manner of a Mediterranean coastal village, a short walk back from Bãi Trường — Long Beach — on the island’s south-west coast. Its interiors, until now, were Indochine. The rebrand resolves that mismatch rather than inventing a new one.
The design concept is built on one idea: shaped by water, layered by time. Soft, rounded, layered forms echo sediment strata, sand after the tide draws back, and coastal rock worn smooth by water — a Wabi-Sabi sensibility that values natural materials, deliberate imperfection and surfaces that age well.
The material palette runs to earth brown, beige, cream and ivory, with restrained jade-green accents, travertine stone, dark timber, matte metal and woven rattan — the last a native Vietnamese material. Lighting is layered and warm, at 2700–3000K.
The facade keeps the building’s existing proportions and its arched windows, balconies and mouldings, and reworks them in a modern Mediterranean palette: soft terracotta with jade-green joinery, and a single restrained sign.
Shaped by water. Layered by time.
The hotel is a shophouse in a marina precinct built in the manner of a Mediterranean coastal village. Its interiors, until now, have been Indochine. LEAF Design of Ho Chi Minh City was brought in to resolve that mismatch rather than invent a new one.
Rooms
Photographs, not renders — a guest booking today gets this hotel, and the new scheme comes later. Every room has a balcony.
Dining
One kitchen, on the ground floor, open all day.
Facilities
A pool, a hot tub, a lift, a 24-hour desk and free parking. The hotel is small; the precinct around it is not.
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